The social planner
Updated 2026-09-19
HighLevel's social planner schedules posts to your connected social accounts from one calendar, which can replace a separate scheduling tool for a small business posting to a handful of channels. It does not create a content plan, manage comments and direct messages in depth, or report with the detail of the platforms' own native tools.
What it covers
As at September 2026, the social planner connects to Facebook, Instagram, Threads, Google Business Profile, LinkedIn, TikTok, YouTube, Pinterest, Bluesky and HighLevel's own Community feature (source: help.gohighlevel.com, checked September 2026). Instagram support includes Stories and Reels; YouTube support includes Shorts. Posts can be published immediately, scheduled for later, saved as a draft, routed through an approval step, or set on a recurring cadence, daily, weekly, monthly or yearly. A bulk-scheduling option accepts a spreadsheet upload for planning many posts at once, and a dedicated scheduler exists for Google Business Profile posts specifically.
Content AI inside it
Content AI, part of the AI Employee bundle covered on AI features, can generate post copy up to roughly 900 words, adapting length and format to the selected platform, as at September 2026. It drafts; it does not decide what your business should be posting about. Treat it as a starting point for copy, not a content strategy.
Where it sits on the plan
The social planner is part of the core feature set available on every published HighLevel plan as at September 2026 (see plans), so a business does not need to move up a tier to use it.
What it does not replace
It does not write a content plan for you: deciding what to post, in what order, and why, remains a job for a person. It does not manage comments and direct messages with the depth a dedicated social inbox tool offers, particularly for a business fielding a high volume of them. It does not report with the granularity of a platform's own native analytics, useful mainly for confirming a post went out rather than for deep performance analysis. For a business managing many accounts, needing approval chains across a team, or relying on detailed analytics, a specialist scheduling tool may still earn its keep alongside HighLevel rather than being replaced by it.
When to use it and when to keep something else
Use it if you currently pay for a scheduling tool and post to a small number of channels; canceling the standalone tool is a straightforward save once the same posts go out through HighLevel instead (see what you can cancel). Keep a specialist tool if you manage a large number of accounts, need multi-step approval workflows before anything publishes, or depend on analytics beyond confirming a post's status. If your business does not post to social channels at all, this feature has nothing to offer and can be ignored entirely.
Questions people ask
Which social networks does HighLevel post to?
Facebook, Instagram, Threads, Google Business Profile, LinkedIn, TikTok, YouTube, Pinterest, Bluesky and HighLevel's own Community feature, as at September 2026.
Can it replace my scheduling tool?
For a small business posting to a few channels with simple scheduling needs, yes. For complex approval workflows or many accounts, check the current feature set against what your specialist tool does before canceling it.
Does it write posts for me?
Content AI can draft copy up to roughly 900 words and adapt it to a platform, but it does not build a content plan or decide what to post about.
Can it manage comments?
Not with the depth of a dedicated social inbox tool. It is built for scheduling and publishing, not deep engagement management.
Is it included in the plan?
Yes, the social planner is part of the core feature set on every published plan as at September 2026.