Starter, Unlimited and Agency Pro

Updated 2026-09-19

Starter runs up to three businesses in one account with the full feature set, at $97 a month or $970 a year as at September 2026. Unlimited removes the sub-account cap and adds rebilling of phone and email usage, at $297 a month or $2,970 a year. Agency Pro adds white label reselling and automated account provisioning, at $497 a month or $4,970 a year. One business belongs on Starter. A small agency belongs on Unlimited. Only a business reselling the software under its own brand needs Agency Pro.

The plans differ on three things, not on features

The core feature set, CRM and pipelines, calendars, funnels and websites, workflows, courses and memberships, payments, reputation and the social planner, is the same on Starter, Unlimited and Agency Pro. What changes as you move up is the number of sub-accounts you can run, whether you can rebill usage to clients, and whether you can resell the platform under your own brand. A business shopping the plans by feature list rather than by these three things will overpay for a tier it does not need.

Starter, $97/month or $970/year

Starter includes 3 sub-accounts, unlimited users and unlimited contacts, as at September 2026. It carries the full feature set: CRM, pipelines, calendars, funnels, websites, forms, workflows, courses, memberships, communities, payments and invoicing, reputation management and the social planner. This is the plan for one business, or for an owner who also manages marketing for one or two other businesses inside the same account. There is no rebilling and no white label on this plan.

Unlimited, $297/month or $2,970/year

Unlimited removes the sub-account cap and adds two things Starter does not have: rebilling of phone and email usage at cost, with no markup, and Basic API access. This is the plan for a small agency running several client accounts, or a business that wants to pass its own usage costs through to a client without marking them up. Email rebilling on this plan works only through HighLevel's own sending service, at a fixed 1.05 times multiplier, as at September 2026.

Agency Pro (SaaS Mode), $497/month or $4,970/year

Agency Pro adds SaaS Mode: automated sub-account creation, rebilling with your own markup instead of a fixed multiplier, agent-level reporting and Advanced API access. This is the plan for a business reselling HighLevel under its own brand as a second product, not simply for running client marketing. White label features, including the optional white label mobile app, require this plan.

Enterprise

Enterprise is quoted directly with HighLevel rather than published on the pricing page. As at September 2026 it adds a dedicated account manager, custom development, a dedicated support channel, HIPAA compliance, the white-label mobile app, and quarterly business reviews. This site does not cover Enterprise beyond naming what it adds, since pricing and terms are set case by case.

When to move up, and when not to

Move to Unlimited when a fourth sub-account is a real need, not a hedge, or when rebilling usage to a client matters to your margin. Move to Agency Pro only when reselling the platform under your own brand is the plan, because that is a second business with its own support obligations, not a feature you flip on. A common mistake is buying Unlimited "to be safe" for one business that will only ever use one sub-account; Starter's cap is 3, and most single businesses never approach it. The mirror mistake is an agency that grows past that cap without noticing: we have watched an agency running eleven client sub-accounts try to make that work inside a plan built for three, which is the boundary Starter exists to enforce, not a bug to route around.

What is not limited

Contacts and users are unlimited on every published plan, Starter included, as at September 2026. The plan boundary is sub-accounts and reselling rights, not the size of your list or the size of your team. A business that has outgrown its contact count has not outgrown Starter; a business that has outgrown three sub-accounts has.

How this connects to the rest of the decision

Which plan you need is really a question about your business, which is what the fit test is built to answer in eight questions. Once you know the plan, the calculator adds usage and any add-ons to get a full year-one figure. If you are deciding whether to commit annually once the plan is chosen, annual or monthly covers that separately. Agencies weighing Unlimited against Agency Pro should also read HighLevel for agencies and, if reselling is the goal, white label before paying for a tier built around it.

Questions people ask

What is the difference between Starter and Unlimited?

Starter caps an account at 3 sub-accounts. Unlimited removes that cap and adds rebilling of phone and email usage at cost, plus Basic API access. The core features are the same on both.

Do I need Agency Pro to white label?

Yes. White label reselling and the optional white-label mobile app are both gated to Agency Pro as at September 2026.

Can I upgrade later?

Nothing in HighLevel's published pricing suggests moving between plans is restricted; the practical question is whether your sub-account count or your reselling plans have actually changed, not whether the upgrade is possible.

Are contacts or users limited on Starter?

No. Contacts and users are unlimited on every published plan, including Starter, as at September 2026.

What is the Enterprise plan?

A custom, quoted tier above Agency Pro, adding a dedicated account manager, HIPAA compliance, the white-label mobile app and quarterly reviews. Pricing is set directly with HighLevel.